For the first time in cardiovascular history, there’s a first-in-class treatment that targets a rare heart condition, oHCM, where it needs it most—at the source. The “Celebration” branded campaign brings this momentous occasion to life and captures the excitement and groundbreaking impact for the cardiovascular community. Finally, CAMZYOS is shining a spotlight on this serious disease and giving oHCM the attention it deserves.

The photographic style portrays three unique visual executions. Each visual captures the same feelings of bigness and excitement but features a different celebratory venue—an opening ceremony, a rock concert, and an award show—with the heart as the main event. Use of similar lighting, colors, crowded audience, and the same captivating heart connect the three venues together as one momentous celebratory campaign.