As part of a new business pitch for Solosec, we were charged with creating a campaign that changes the way patients with bacterial vaginosis (BV) think about their condition. Women have been inconvenienced and uncomfortable with medications that take either multiple days to work or come in the form of messy gels or creams.

“Redefine BV” and “BV Packet Up!” are two powerful patient campaigns that communicate the control women can finally have over their condition with a simple, no-nonsense one-dose treatment.