What do you do when a product isn’t fully available to the market, but you still want physicians to experience it for themselves? You find another way to put the product in physicians’ hands.

“The Magnair Experience” used augmented reality to bring each of the unique features of a new nebulizer, Lonhala Magnair, to life so that HCPs felt like they were engaging with it firsthand. This unique initiative helped to successfully create anticipation and excitement in the COPD market and drive demand for Lonhala Magnair before it was even available to physicians.