The chronic obstructive pulmonary disease (COPD) marketplace is an extremely crowded space so when a new device comes along, it needs to stand out. And with a unique one-of-a-kind nebulizer like Lonhala Magnair, we needed HCPs to see how it could transform a patient’s day.

By literally constructing a home on the convention floor, “Room to Breathe” allowed HCPs to take a guided tour of a patient’s home and experience the unique features of this device firsthand. Each room of the home dramatized a feature of Lonhala Magnair…virtually silent, quick, portable. It was an immersive experience like nothing physicians had ever been a part of.