Obstructive hypertrophic cardiomyopathy, oHCM, is a rare heart condition with serious consequences, but most people suffer with one misdiagnosis after another, and no effective treatments to help them even if diagnosed. Patients spend years going nowhere…feeling confused, frustrated, lost.

We needed to highlight this issue in a new way and raise awareness and urgency in the medical community. The “Stranded” unbranded campaign is emblematic of the patient journey and dramatizes the unmet need for diagnosing and treating oHCM. Change has been long overdue.